Construction Marketing
Pricing & Plans
Pricing
FOUNDATION
$1800/ monthly
+ one-setup $3000
What's Included:
For contractors and specialty trades who need a professional website that generates inquiries.
- This tier fixes outdated or missing sites with local SEO and consistent updates that turn traffic into leads.
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2 keyword-focused blogs per month
Helps you appear for “[service] + [city]” searches and keeps the site active in Google and AI searches.
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1 Project Spotlight & Portfolio update
Every job becomes proof of quality and a local SEO asset that builds trust.
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1 new or expanded service or city page
Dedicated pages rank better and convert better than generic pages or blogs.
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Ongoing SEO & call-to-action improvements
Small tweaks to titles, headers, buttons, and forms lift conversions over time.
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Local SEO upkeep (Google Business Profile, directories)
Clean, consistent local signals are required to show in Maps and “near me” results.
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Monthly reporting & recommendations
See what’s working, what to build next, and where to focus for more leads.
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New or refreshed website (5–7 core pages)
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Hosting, SSL, and maintenance setup
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Google Analytics, Tag Manager, and Search Console setup
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Domain + platform setup
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Technical SEO audit + fixes
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Initial keyword research and content map
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MOMENTUM
$3500/ monthly
+ onboarding fee $2800
What's Included:
For contractors and specialty trades with steady revenue who need more qualified leads.
- This tier fixes inconsistent results and wasted spend by adding CRM, Buildertrend, and conversion-focused campaigns.
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CRO updates & testing (pages, CTAs, landing layouts)
A/B tests reveal which headlines, forms, and layouts get more calls and form fills.
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CRM integration & lead source tracking
Every lead is captured, categorized, and tied back to the channel that generated it.
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Buildertrend setup & integration
Centralizes client communication, schedules, and job status—your operational edge as leads increase.
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Paid advertising (Google, Meta)
Brings in leads now while SEO compounds; retargeting pulls back undecided prospects.
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4–6 content pieces per month (blogs, service pages, case studies)
Expands keyword coverage and supports higher-value projects with proof and detail.
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Local SEO upkeep
Keeps Google Business Profile, service areas, and citations dialed in for your target cities.
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Monthly reporting call with strategic insights
Cost-per-lead, ROI, lead quality, and concrete next moves for the coming month.
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Access + onboarding across all existing platforms
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CRO baseline setup: form optimization, CTAs, segmentation
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CRM configuration + pipeline setup
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Buildertrend implementation + contractor onboarding
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Ad campaign builds (Google, Meta, initial retargeting)
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Content calendar + keyword expansion plan
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DOMINANCE
$6500/ monthly
+ setup & custom onboarding $4500
What's Included
For large contractors, developers, and specialty trades running multi-million-dollar projects across markets.
- This tier fixes limited visibility and weak systems with multi-location SEO, advanced lead management, and strategic insights.
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Multi-location SEO & service pages
Each office or service area gets its own optimized city/service page. This makes you visible in multiple markets at once and keeps competitors from owning search results in your backyard.
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Advanced paid ads (Google, Meta, CTV)
Precision targeting and retargeting ensure ad dollars go toward high-value contracts, not wasted clicks.
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CRM automation, lead scoring, & segmentation
Automates follow-ups, organizes leads by project size and type, and flags the most profitable jobs. This lets your sales team spend time on the contracts that matter most.
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Buildertrend management & optimization
We configure the essentials—project templates, schedules, approval/change-order flows, and the client portal—then train your team. You run it; your clients get a clear hub for updates.
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Weekly content production (blogs, service pages, case studies, whitepapers)
High-value pieces—service blogs, case studies, city pages, or white papers—produced every week. Keeps you top-of-mind online and proves expertise so it's easier to close jobs.
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Quarterly strategy workshops
Leadership-level check-ins where we review results, spot competitor moves, and set aggressive goals for the next quarter. You’ll never fall behind market shifts.
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Advanced reporting dashboards & attribution modeling
Tracks every touchpoint from first click to signed contract. You’ll know which campaigns and markets deliver the most revenue, so you can double down with confidence.
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Multi-market keyword research + competitor analysis
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CRM audit, automation setup, lead scoring, & personas
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Buildertrend integration across larger teams
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Advanced ad architecture (Google Performance Max, retargeting funnels, CTV campaigns)
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Dashboard buildouts or integration into existing systems
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Email sequence + automation setup for nurturing + upsells
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Pricing
Frequently Asked Questions
What does the setup or onboarding fee cover?
Setup includes your full website, analytics, and ad configurations. We handle your audit, keyword research, analytics setup, CRM and/or Buildertrend integration, and prepare your campaigns across Google, social, and/or CTV. Each platform has its own level of complexity, and we make sure everything works correctly, including attribution before your monthly plan begins.
Will I be charged another setup fee if I upgrade tiers later?
Not the full fee. If you move up a tier, we only charge for the new systems being added—like a CRM, Buildertrend, or ad platform setup. Existing clients never start over; we build on what’s already working.
How soon will I start seeing results?
Most contractors see progress within the first three months. Rankings usually move first, but every win is tracked from the start so you can see steady improvements in visibility, traffic, and leads.
What improvements happen first?
Better rankings and higher visibility on Google are often the first signs. As campaigns expand, you’ll start noticing more calls, form inquiries, and better insight into where your leads are coming from, and actions you should take to keep growing.
Why do I need a 6–12 month commitment?
Because great marketing isn’t a sprint. We treat your business like a partnership, not a project. In that time, we learn how your company operates, strengthen your position against competitors, and build long-term systems that continue delivering results.
What services are included in your construction marketing plans?
Each tier includes a combination of SEO, website optimization, ads, content creation, and system integration. Foundation builds your online presence, Momentum layers in conversion tools like CRM and Buildertrend, and Dominance includes both while also managing multi-location campaigns with advanced automation and analytics.
What’s the difference between CRM and Buildertrend integration?
CRM integration helps you capture, track, and follow up with leads automatically. Buildertrend creates a clear communication bridge between you and your clients—keeping projects, schedules, and updates organized so nothing slips through the cracks.
Do I need to have a website already?
Not necessarily. The Foundation tier includes website setup or a full refresh. If you already have one, we optimize what’s there so it performs better and generates more qualified inquiries.
What makes Hardhat Construction Marketing different from other agencies?
We work exclusively with contractors, developers, and trades. That means every decision, keyword, ad, or report, is built for your world, not copied from a generic agency template. You’ll work directly with experts who understand both construction and marketing.
How will I know what’s working?
You’ll get clear monthly reporting that shows exactly what’s driving calls, form fills, and traffic. We’ll walk you through the data, explain what it means, and outline next steps so you always know where your investment is going.
Ready to turn your website into a steady source of projects?
From building a website that finally brings in inquiries to running advanced campaigns that outpace competitors, we focus on driving the visibility and leads your business needs to grow.
